10. Relationships Among Social Media Users. 1. All content posted to third-party sites should also be verifiable through an agency’s official website. (3) Hatch Act in the Workplace 3. It could be easy to overlook families, but the section not only acknowledges the role an Airmen’s family plays in the success of the Air Force. The privacy policies of all third-party sites apply when collecting and distributing user data. Social media should be a part of a business and business should not entirely be social media. Many new online technologies allow for the submission of user-generated content. I would start with Coca-Cola’s policy as a template, remember to be as specific as you can for your employees’ benefit, and tailor the policy to your company culture and industry standards. Creating and maintaining an effective social media policy can help ensure that social media helps your agency instead of hurting it. blog.hirerabbit.com/5-terrific-examples-of-company-social-media-policies Here is a sample social media policy for use in promoting your Awareness Day events. But bland has a place, so what else can…. Paid social media marketing (or social advertising) Under the GDPR, if you want to use your customers’ data or track their behavior for advertising, you must obtain the legal basis to do so. All official Local Agency presences on Social Media sites are considered an extension of the Local Agency’s network and are subject to all related administrative policies, including but not limited to policies on computer use. At think tank level and party level the use of social media research to help determine policy, not simply to enhance its delivery, may already be visible. This isn’t the first time a major brand encountered a social media mishap. Why This Policy Is Necessary 1. HHS logo policies also apply when used with third-party sites or applications. You can grab your copy here and share with your team. We packaged the above information along with a social media policy template in a complete eBook. Two things stand out when looking over this policy. These links, which include those to third-party websites on which HHS content is held, should include an exit disclaimer. Social media has become an integral part of modern life. What Clorox’s team thought was a seemingly innocuous tweet actually set off a firestorm on Twitter. The purpose of this document is to detail the policy for the use of social media at the U.S. Office of Personnel Management (OPM) and applies to official use of social media by agency users on behalf of OPM for agency purposes, including citizen engagement, and where indicated, to non-official/personal use of social media by agency users. Comment Policy: As a public entity, the City must abide by certain standards to serve all its constituents in a civil and unbiased manner. Winter, Wyman views social media and … In addition, there are sections for contractors or anyone else who is paid to contribute to Intel’s social media activity. Conflict of interest is also outlined in the full Code of Conduct available on mynordstrom.com. This policy outlines the standards we require staff to observe when using social media, the circumstances in which we will monitor your use of social media and the action we will take in respect of breaches of this policy. This not to kill the 'fun' but this actually to kill the possibility of being unproductive and the bad performance that may happen in our workplace and that may affect our work. The phrase, “could be considered” is too subjective. That was until we were introduced to the World Wide Web and all the wonderful things that The policy lays out clear guidelines for three distinct groups of people. Consider the value in liking/ following a specific entity and what it may convey to your audience. It should be considered as part of your suite of policies alongside those for General IT, Acceptable Use of the Internet and Communications. (with an explanation) in its social media policy that expands on the idea of “be sure you do it the right way.”, Be conscious when mixing your business and personal lives, Ford’s social media policy consists of a single page PDF, which. Mass.gov® Social Media Policy To highlight our commitment to transparency in government, Mass.gov provides web-based tools for outreach, education, and information. In addition, if an agency uses a third-party service to solicit feedback, the agency should provide an alternative government email address where users can also send feedback. Protect Information; You are also prohibited from sharing customer or team member personally identifiable information on external social media sites. . At the same time, social media is now a part of the news diet of an increasingly large share of the U.S. population. have all experienced their own social media miscues. You should not bully, harass or threaten violence against anyone on or outside of social media. Transparency is a big issue with employee social media accounts. Much of the appeal of social media is being able to interact with other users. This remains less clear within government. The purpose of this document is to detail the policy for the use of social media at the U.S. Office of Personnel Management (OPM) and applies to official use of social media by agency users on behalf of OPM for agency purposes, including citizen engagement, and where indicated, to non-official/personal use of social media by agency users. The rules governing the maintenance of Federal records and web records cover records associated with the utilization of social media. Kenneth Cole, DiGiorno Pizza, and Home Depot have all experienced their own social media miscues. This social media policy presents and explains the rules governing social media use at [company name], including those applying to the marketing department and employees in general. Thus, an effective social media policy can ensure that the company's reputation doesn't come under fire. A social media policy should protect the company and set boundaries for the employee. 200 Independence Avenue, S.W. It reads more like an infographic than the policies of other companies. Social media policy for employees. Social Media Policy can be understood as a code of conduct decided by a corporation that decides the guidelines for the employees who use Social Media and post different types of content on numerous Social media platform. It follows that this policy describes how designated staff members must use the company’s social media accounts. From Public Agencies. Want a Social Media Policy Template you can implement immediately at your church? A good social media policy is a living document that provides guidelines for your organization’s social media use. Presenting Views In A Professional Manner. A social media policy simply outlines how an organization and its employees should conduct themselves via the web. Of course, most principles come down to common sense and will be standard practice for anyone experienced in using social media responsibly. In addition to this reminder, I like that Best Buy respectfully addresses hateful comments and posts. After examining tons of documents, we’ve combined the best of the best to create a comprehensive social media policy template for your church. Whether you’re handling a corporate account or using one of your own, you should remain productive and avoid damaging our organization in any way. Anything you publish must be true and not misleading, and all claims must be substantiated and approved.*. While these guidelines are still valuable today, I’d like to see a company like Ford have a more complete social media policy. Subject: EO 1-18 Policy on Use of Social Media Page 3 of 6 6.4.1. Learn how the tech company empowers its workforce on social media. I understand that this gives Nordstrom some leeway, but it would be helpful if it was a little clearer for the employees. Background. 1 In the interactive chart below we plot monthly active users, by platform, since 2004. While it’s essential to have a social media policy in the workplace, it’s apparent the quality of the policies varies across the board. Let’s take a look at a few well-known brands and their social media policies. SM/W2.0 Technologies 2. Using a disclaimer in your bio or profile is not enough per the FTC.”, Best Buy sums up its social media policy with the phrase, “Protect the brand. The first social media site to reach a million monthly active users was MySpace – it achieved this milestone around 2004. Mayo Clinic: The Mayo Clinic's social media policy spells out exactly what sort of activities it covers, … For example, the Centers for Disease Control privacy policy includes the following: “We may integrate web measurement tools with our social media pages…. For example, this sentence is part of the “Be Nice, Have Fun, and Connect” section: “Social media is another tool you can use to build our brand, just be sure you do it the right way.”, I would solidify this point with some follow-up points for further clarity. They can either be a small section in your company’s employee handbook or a lengthier stand-alone document. Just as the internet has changed our world forever, social media has changed the way people communicate. The Power of Investing in Employee Personal Brands, 36 User-Generated Content Statistics That You Can’t Ignore, How to Ensure Your Social Media Copywriting Is Not Bland. They’ve split their policy into five parts. other relevant social media websites]. Your social media policy can’t just sit quietly< in a drawer (or a Google Doc.). POLICY This policy provides guidance for employee use of social media, which should be broadly understood for purposes of this policy to include blogs, wikis, microblogs, message boards, chat rooms, electronic newsletters, online forums, social networking sites, and other sites and services that permit users to share information with others in a contemporaneous manner. Legislatures adopt social media policies in order to set ground rules related to site administration, appropriate content (including comments), and employee usage. there’s an educational component to the Air Force social media guide that other policies lack. Social Media Policy July 2009. It covers multiple teams and is quite specific. Below is an explanation of the most common policies and standards that impact the use of social media. Look at your company’s mission statement. Purpose and Goals 2. Lastly, remember this is a living document that should be revisited every year and updated accordingly. We got you covered. This policy (1) provides guidance concerning the use of social media through the College’s network, systems or equipment and/or the use of social media to represent or discuss matters related to Wesleyan College and/or members of the Wesleyan College community; and (2) sets forth rules for the administration of Wesleyan social media sites. Ford’s policy is very high level and consists of five core principles. Each sub-group has bullet points of what the company expects from its employees. Consult the specific site or application you are using for more information. People should also be able to obtain comparable information and services through an agency’s official website or other official means. 91% of all social media users access social channels via mobile devices. The tweet came off as racist as people inferred that Clorox was saying that they’d prefer the emojis be all white and the way to do that was to bleach all the dark-skinned emojis. Update your policies and waiver forms to include the social media channels you plan to use — there's a big difference between getting someone's permission to use their photo on a brochure and using that same photo in a blog post or on your Facebook page. Your use of Social Media Sites is acceptance of this Policy and has the same effect as if you had actually physically signed an agreement. That is why there is a need for a social media policy in the workplace. Government uses social media to communicate policy, signpost guidance to users, celebrate occasions special to our nation, and much more. The Twitter account of Clorox sent out a tweet with a Clorox bleach bottle, the bottle was a mosaic comprised of emojis. The Agency encourages the use of social media to further the goals of the Agency and the missions of its departments, where appropriate. We packaged the above information along with a social media policy template in a complete eBook. That’s not the case and Best Buy does a great job of setting these expectations for its employees. This isn’t the first time a major brand encountered a social media mishap. These guidelines decide how an employee should use Social Media while doing their jobs or in private. The companies' data policies spell out the info they're scooping up, and social media users can download a copy of that data. A social media policy needs to clarify things, not leave things in a gray area. Social media is a place where people exchange information, opinions and experiences to learn, develop and have fun. 6.4.2. Social media can be a powerful force for good, and we want to encourage Intel employees to use social media in positive ways. Making a social media policy too broad, violating any rights that employees should have, can be very damaging for an employer. Print out the HHS Social Media Policies Checklist to make sure you have addressed the relevant standards and policies. I’ve seen agency employees post on behalf of a client and not disclose it. Applying for Official SM/W2.0 Accounts 4. This policy provides practical advice to avoid issues that might arise by careless use of social media in the workplace. General Guidelines for the Use of SM/W2.0 Technologies in an Unofficial Capacity 1. The goal is to not frustrate your workforce or discourage employees from participating in social media. Unfortunately, Clorox overlooked this important fact when the update was released. I’m sure a lawyer could argue that Dell’s social media policy covers everything that Coca-Cola’s does, but we’re not in court. A good social media policy will provide clear guidelines as to what staff should and shouldn't do when using your organisation's social media channels to interact with your community and your supporters. We may deny and say that social media does not have any have an effect on our performance and productivity at work. The challenge is many companies do not know how to best organize a good social policy and want to ensure employees are actually reading it. 2. Related: Rather have this content below packaged in an eBook? This policy applies to all users of the City’s social media accounts, regardless of their particular employment status or job function. Social media is in constant flux. Having a social media policy for your business is essential in making sure your employees know what they should and should not do on social channels. Facebook. Get this free report and never miss another great article from Social Media Examiner. Marin County Social Media Policy; City of Palo Alto Social Media Policy (see document at right) Clearly establish what you are hoping to accomplish via social media. I’m a fan of the Air Force’s social media guide. We ask you to stick to these 8 key points in the Policy: 1. For the purposes of these sample social media guidelines, social media is being defined as any online publication and commentary outside of website and e-newsletters. Home > Web > Social Media > Social Media Policies. If you’re working on a social media policy for your company, use these lessons to help you develop a great policy. Plus, it can help your company curb any legal or security issues. Employees may engage in incidental personal use of social media in the workplace so long as such use does not consume significant time or resources, interfere with operations and productivity, or violate university or department policies. They accompanied the image with the caption, “New emojis are alright but where’s the bleach.”. Ford’s social media policy consists of a single page PDF, which is from 2010. Communicating online is different from communicating in person or printed messages. 1. The Nordstrom social media guidelines are similar to many of the aforementioned policies. It covers your brand’s official channels, as well as how employees use social media, both personally and professionally. These days, social media is a potent tool for developing a brand image. Why we use social media. To do so, this means keep it simple, clear, accessible, and continued to be updated. I’m a fan of two particular points that Best Buy makes. This will set the tone for how employees should use social media as it relates to your company. 9. Here are some other elements to include in a social media policy: The purpose for social media in the business; Provide evidence of responsibility with sharing (1) Department Employees 2. A conflict of interest exists if you have an interest outside of your work at Nordstrom that interferes with your responsibilities or may affect your judgment on behalf of Nordstrom. Set limits on who can use branded accounts. The University of Exeter recognises and embraces the benefits and opportunities that social media can bring as a tool. Use of Social Media Policy Policy Number: CP13003.6 Effective Date: 16/12/20 UNCONTROLLED WHEN PRINTED Page 2 of 8 UNCLASSIFIED 1 Purpose The use of social media is an increasing part of everyday online activity. Keep that “worldview” in mind when you are participating in online conversations. The guide reviews emerging trends, common platforms, and defines terms like hashtags and geotagging. Dell – Dell, a leader in using technology to directly connect with their customers, uses social media … Departmental social media sites and content must clearly identify ownership or sponsorship through the use of Department or OPDIV branding. However, realize that staff do want to talk about their work – after all, they spend a lot of time … #27. We’ve gathered 5 terrific examples of social media guidelines from a very diverse collection of companies ranging from sports apparel manufacturers to print media publications. Join our group of 27,000+ digital marketing, sales, hr, & comms professionals. Don’t slam the competition (or Intel): Play nice. I mention this because in 2010, this guide was probably acceptable, as it covers the basics. This applies to Web applications, Web pages and all attached files on the intranet, as well as, internet. If you are a CC employee you must adhere to the CC MEDIA AND SOCIAL NETWORKING POLICY post on the CC Intranet site. 1.2. 3. When there are clear guidelines that eliminate confusion as to what an employee can or cannot do on social, they will feel freer to participate. This page outlines all our official communication channels and resources and why we use them. People can get caught up with their First Amendment rights, believing it gives them the right to say whatever they want without consequence. Bring value. Consult your external link policy for guidance on Liking, Following, or Friending other entities and reposting their content within government accounts on third-party networks. Blogging, posting or chatting about product or fashion related to a direct competitor could be considered a conflict of interest. Ford’s policy is very high level and consists of five core principles. This point ensures there is no confusion over account ownership. For example, members of the public should be able to learn about the agency’s activities and to communicate with the agency without having to join a third-party social media website. Take a while to read and study the different approaches that these companies use to manage their employees social media usage and maybe you can borrow some of these techniques for you to use yourself. A really good social media policy will reflect the specific nature of your company and business. Rather, these tools are meant to augment our ability to educate, empower, and inform the residents of Massachusetts. Like Coca-Cola, Ford has many different stakeholders in its social media success. A good social media policy provides clear guidelines as to what staff should and shouldn't do when posting and interacting with the community. If you find yourself in a disagreement on social media, use a respectful tone or disengage. Protect yourself.”. That is, you have to obtain an explicit opt-in consent from your customers . For @GDSTeam , one of our storytelling themes is transparency. University Social Media Policies: Social networks and other online media are great tools for engagement and two-way communication, but given the nature of this two-way, real-time communication, there is the potential for significant risks associated with inappropriate use. Remember that your local posts can have global significance. Learn how the tech company empowers its workforce on social media, Ford Motor Company Digital Participation Guidelines, You can grab your copy here and share with your team. These tools are not intended to replace the channels currently in place for press and constituent communication. An online social network is a website or app that allows a user to create and share content online, for example, Facebook, Twitter or LinkedIn. However, it is this sharing of information that makes social media so ripe for an exploitation of privacy rights. There have been legal disputes over, who owns a social account and the followers. Be sure to contact your Records Official to determine if there are additional considerations for records specific to social media. One, the Air Force clearly separates sections for Leaders, Airmen, and Families. The following social media tools have been approved for use by the City: Facebook, Twitter, YouTube, and LinkedIn. It’s not bland’s fault for being forgettable. Social Media: Guidelines on the policy for employees using social media for non-business purposes Jan du Toit About 17 years ago social media could have been described as printed media, radio and television. I see that Nordstrom advises employees to consult HR with further questions. I would solidify this point with some follow-up points for further clarity. University Policies related to social media: 2. The latter is especially important for the Air Force to address since Airmen location is often a secret. A social media policy can guide all social media use for your employees, whether it’s during work hours, on the company’s social media pages or at home on personal channels. The RCOG uses social media to communicate and engage with all of our stakeholders, including our membership, other people and organisations working in women’s health, decision-makers and the general public. Together, we can learn from these big brands and use that knowledge to improve your social media policies. Coca-Cola has two points (with an explanation) in its social media policy that expands on the idea of “be sure you do it the right way.”. The Social Media Policy was created in order to protect General Motors’ reputation, facilitate compliance with applicable law and regulations, and empower employees to be advocates of the company. Here are 6 Ways to Get All Employees Active in Social Media. One thing I really like about this policy is the first bullet point under the Disclose section: Transparency. Employees may, on occasion, utilize social media and the web for personal matters in the workplace. This often involves sharing personal information in comments and messages, and photos and videos. Social media is a powerful tool we use to communicate on a daily basis to tell the Army's story. The Agency has an overriding interest and expectation in deciding what is “spoken” on its behalf on social media sites. Secondly. As we’ve seen, some companies have vague and general social media policies. Download the content here and also get a policy worksheet to help create social media guidelines at your company. Dell has a very simple and straightforward social media policy. Social media is a great tool to develop a personal brand … This policy (1) provides guidance concerning the use of social media through the College’s network, systems or equipment and/or the use of social media to represent or discuss matters related to Wesleyan College and/or members of the Wesleyan College community; and (2) sets forth rules for the administration of Wesleyan social media sites. With 2.6 billion monthly active users as of 2020, it’s safe to say that nearly every social media user is on Facebook.So it’s an excellent platform for brands to market their products to a huge audience. Best Buy will not tolerate discrimination (including age, sex, race, color, creed, religion, ethnicity, sexual orientation, gender identity, national origin, citizenship, disability, or marital status or any other legally recognized protected basis under federal, state, or local laws, regulations or ordinances).”. 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