It’s a raster image. The logo … Unlike GIF formats, PNG image types don’t support animation, and their file size can be quite large. Lossless image formats you can easily find on the web are GIF and PNG. This is not surprising: images add beauty, communicate messages, tell stories and create connections with your website visitors. Finally, for photographic images, SVGs are not suitable, you’d better stick to the JPG format or webP. Alex Walker puts it very well as he refers to SVG, the most popular vector format for the web, as follows: SVG isn’t an image format — it’s more of an image recipe. When not coding for the web or not writing for the web, she enjoys philosophy books, long walks and good food. Image via Dimitri Vaindirlis. The simple answer is use JPEGs for photos and … 213 182 37. That professional headshot on your website? Get practical advice to start your career in programming! This makes them suited to display looping animated images like icons, emoticons, banners, etc. Coders developed JPEG files to share photographs online, while keeping file size manageable. In fact, choosing the right image format can be equally as important. When file type extensions had a three-character limit, these files were called JPG files. JPG images are used by digital cameras and mobile phones, as well as on the Internet. It should not be used for professional print. If you are worried about the size of your image and suppose you are trying to fit in large images, then PNG is the best image format for web design. The various formats all have their pros and cons: Png. Lossy compression involves a trade-off between small file size and quality. All the logo file types can be categorized as vector or raster files. You’ve sent GIFs to co-workers on Slack or to family group texts in the context of an animated clip from a TV show or movie. Why JPEGs are like McDonalds Apple Pies (and SVGs are not). Choose the right compression rate If you’ve chosen the image file type you think is best for your needs, but it’s still too big, you might want to consider compressing the image. Now, JPEG is more common. Cover image via pikcha. You can choose from:.ai (illustrator native).png (web… This preliminary info is helpful when it comes to decide on the best image format for your content. Joint Photographic Experts Group developed JPEG files, hence the name. The GIF (pronounced giff or jiff) image format is commonly used for images with large areas of solid color (such as logos … Just select “save for Web”. However, because of this, lossless file formats usually have a larger file size than lossy ones. An image saved as a GIF (Graphics Interchange Format) file comprises 256 (8-bit) colors. Curves become jagged the more you zoom in on an image. Check out more design tips, tricks, and essentials here: Find stunning vectors and take your designs further. Keep a TIF copy for original photographs, as it offers lossless compression. This means that compression does not result in a decrease in file quality. Here are two raster images (JPG) of an apple. PNGs are the gold standard for web icons, graphics, and text. Both Lossy and lossless refer to file compression techniques applied to digital media, i.e., images, audio and video. The standard size of a logo depends on the platform you’re uploading it to. You should consider what file type to use, JPG, PNG or GIF depending on the purpose. You can also save a photograph as a PNG, and will sometimes notice it’s a higher-quality than a JPEG. Vector files have mathematically ... 02. These vector images support animation and interactivity. These are its key features: WebP is a modern image format that provides superior lossless and lossy compression for images on the web. In case you want to transform raster images, prepare to get a blurry result. This file type is optimized for logos, graphics, and graphs. SVG stands for Scalable Vector Graphics, and it is an XML-based vector file type. Vector And Raster Are Two Main File Types. An SVG can be static, like a logo or illustration, or animated. She enjoys tinkering with cool CSS standards and is curious about teaching approaches to front-end code. The GIF image file format for web design. There are a number of things to consider when optimizing and saving images for the web. 4. file > export > save for web (PNG-24, art optimized) produced an even blurrier result. Which challenges did you face? The file format you select for an image will dictate the overall quality, the size of the image file, and the context in which you can use the image. It’s an alternative format to GIF, which was developed by the W3C. How to Select the Perfect Image Format to Optimize Your Website, Guide To Using WebP Images Today: A Case Study, The JPG format can display millions of colors. At this time, Browser support is quite good: Blink-based browsers have all been on board from the start, after all, webP is one of Google’s creatures. GIF stands for Graphics Interchange Format. The reason for such belated love lies in the poor browser support SVG has enjoyed for a number of years. Because the file size can grow quite a bit, try to avoid overly-complex SVG images for web use. PNG files will roughly double in size, but if you’re a graphic designer or are showcasing large images, the switch to PNG will be worth the trade-off in load time. What this means in practice is that the more you compress a lossy file, the smaller it gets. A GIF file can be animated and is best for small graphic images that require movement. SVGs are usually smaller files that can be manipulated for multiple uses, making them a preferred format for web … SVG Scalable Vector Graphics are an open web standard for delivering logos … 03. Before we delve into specific file formats, let’s differentiate between the two most common types of image files — vector images and raster images. 01. You’ll want to label your images correctly for SEO purposes and you’ll want to save them in the right color format (sRGB for web). JPG (Joint Photographic Experts Group) was created in 1986. So let’s talk about JPG vs PNG, which to choose, and why. 2. You’ve probably heard of PNGs and JPGs before, but there are a few more you might be missing. Your professional website will feature eye-catching icons and graphic elements, especially if you’re a designer. Yet, there is no loss of quality. The reason is simple. Joint Photographic Experts Group Raster No transparency Best for web/digitalThe jpg, or jpeg, is arguably the most commonly used image file format. Here are some great resources where you can learn more about webP and how you can implement it right now: In this article, I’ve presented an overview of image formats for the web and briefly discussed the types of image they are more suited for. The format supports a wider range of options than GIF and is well supported by web browsers. The major limitation of this format … The flip side is that, if not used correctly, images are often the main cause of a slow website and poor user experience. If you go for a wrong format, you might end up with a slower website… Teeth Cartoon Hygiene. the differences between vector and raster files, The Best Tools to Remove Backgrounds Online, How to Resize Images for the Web Without Losing Quality, Design Roundup: Free Fall Icons and Graphics Pack, Video Tutorial: How to Make Stickers Using the Cricut Machine, How to Design a Website: 10 Golden Rules for Beginners, Why You Don’t Need to Worry About Image Resolution for the Web. Each file format comes with unique benefits, limitations, and best use scenarios. Rather, they are stored in mathematical drawing instructions, which are completely pixel-independent. The compression techniques in the GIF format allow image files to shrink tremendously. Most vector file formats aren’t compatible with standard web applications. does not decompress digital data back to 100% of the original. SVG is great for illustrations and simple images, webP covers very well all the instances where JPG and PNG can be used. Let’s remind ourselves, in chronological order, of the three most important classic formats for web images. A lossy image type you see a lot on the web is JPEG. Popular raster image types for the web are JPEG or JPG, GIF and PNG formats. However, SVGs should be your go-to for interactive websites and animated web videos. Images saved with the GIF format can be viewed on all current web browsers. If you zoom in on a raster image, you’ll see the pixels. In particular, I introduce the image formats that work best on the web and what kind of images they are most suitable for. Here’s why this image format is so popular: One noticeable thing missing from JPG files is support for transparency. It’s a raster image. Although being around since 2001, it has only recently become quite popular among web devs. Here Are Some Basic But Crucial Things You Should Keep In Mind Regarding Different Logo File Types. Raster images don’t scale very well: if you enlarge a raster image, it will lose sharpness and quality. Classic image formats for the web with universal support. For cases when lossy RGB compression is acceptable, lossy WebP also supports transparency, typically providing 3× smaller file sizes compared to PNG. This limitation makes GIF files unsuitable for displaying wide color ranges and photographic images. In fact, most digital cameras and smartphones save your pictures as JPGs.The JPG is “lossy” - which … The first three image file types I’m going to introduce below, i.e., JPG, GIF and PNG, have been in use on websites for a very long time. Using images correctly on the web mainly involves two things: In this article, I discuss the first point. JPG files offer various compression levels: around 60% is fine for web images, while anything higher than 75% produces some quality degradation in the image. The beauty of webP is that it combines the advantages of both JPG and PNG formats without the hefty file size. TIF is known as the highest quality image format, is best used for commercial print work and shouldn’t be used on the web. JPG format – most popular for digital use. What About … In other words, they are available only in one size. 241 263 18. Very versatile and flexible image file. SVG and webP are newer, exciting alternatives. Some of the file suffixes you'll run into are JPEG, TIFF, PSD, BMP, PICT, and PNG. One implication of being resolution-independent is that you can scale vector images to your heart’s content: they will always look crisp and awesome, perfect for retina screens. Also known as the Joint Photographic Experts Group (JPEG) image file, the JPG file format is one of the most common image files used today. By contrast, vector images are made of lines, shapes, and path points. Images come in several different types, and each has a use. The SVG format has tons of features to recommend it as an awesome choice of graphics format for the web, especially when used for simple images like logos, maps, icons, etc., for which it is particularly well suited. However, transparency in 24-bit PNG images is implemented using an alpha channel alongside the red, green and blue channels. Using mathematical equations to produce images will keep file sizes small. One of the most common questions about images for the Web concerns when to use the GIF or PNG image formats, and when to use JPEG. The second one shows a detail of an enlarged version of the same image. However, choosing the best image format for the web becomes more complicated with each passing year. When you’re meticulously creating your digital footprint, we recommend specific formats for these common types of web images. Logo sizes for your website Once your design (PNG, transparent background) is ready, you need to upload it to your website. Web-Friendly File Formats JPEG. What is the WebP Image Format (And Why Does It Matter)? However, with smaller file size you also irreversibly lose some quality with respect to the original file. Have you used SVG or webP in your development work? PNG is an acronym for … We know you have a better grasp on file formats than Derek Zoolander and Hansel McDonald. When file type extensions had a... PNG. For example, a YouTube profile photo is 800 pixels x 800 pixels, whereas a logo for a website or email signature … The number one priority is keeping your image file sizes down, and in most cases the quality loss won’t be noticeable. And, if you … Lossy methods can provide high degrees of compression and result in smaller compressed files, but some number of the original pixels, sound waves or video frames are removed forever. Each pixel stores color and transparency values. For very simple icons and web graphics, GIF is the best image file format. Vector images are composed of paths and curves dictated by mathematical formulas. PNG vs JPG vs PDF: Which File Format Should You Use? (True Vector Formats - Scalable/lossless) A true vector image can be scaled to no end, with no pixels or distortion. Pixels are the smallest addressable square components of the file that are combined to create two-dimensional images. When you design your logo, the JPG file format will have a white background which is best suitable for your adding your logo to your email signa… GIF stands for Graphics Interchange Format and represents an image format with a specific use case. This article is part of a series created in partnership with SiteGround. However, because they are highly suited to the demand for responsive and fast-loading websites, their popularity has been considerably growing. Portable Network Graphics (PNG) was launched in the year 1995 with an aim to replace GIF. While enlarging them, the software takes into consideration surrounding pixels trying to guess what picture data is missing. But before I go any further, let’s briefly clarify some terminology. … WebP lossless images are 26% smaller in size compared to PNGs. JPG, GIF and PNG are very popular formats and have been in use for a long time. Related Images: social media icon design internet instagram symbol network facebook vector logo. Now that you know you’ll need raster images for most online uses, you’re probably asking: “Which image file type is best?” There’s no “right” answer. For the most part, 250 px (width) x 100 px (height) are the … This preliminary info is helpful when it comes to decide on the best image format for your content. Regardless of the scalability of vector images, most images online are raster images. The best choice for logos used on the Web. In this guide, we will cover … The first three … A raster image is also known as the one consisting of a set grid of dots. Maria Antonietta Perna is co-Editor of the HTML/CSS Channel at SitePoint and a front-end web developer. Used mainly for the small print, website logo, email, social media. They are usually called pixels and each pixel is given a definite color. JPG files are useful because they are compressed and therefore can be shared and uploaded easily onto a website or social media pages. However, this image format has the web in its DNA: it was born to be used specifically on the web, which makes it super interesting. PNG … After looking around the forum I discovered that the slightly blurry edges might be normal and it may be the size that I have to adjust. Wordpress Web … … 5,438 Free images of Logo. They work well on websites, and are the best choice when posting on social media channels. Almost 3% of all content types on websites is made of JPG images. Joint Photographic Experts Group developed JPEG files, hence the name. Readers won’t magnify photographs and images on your blog, so stick with the JPEG format for your blog. Image via varuna. Optimizing and Saving Images for web. Did you experience any significant performance gains? Shutterstock is a leading global provider of high-quality licensed photographs, vectors, illustrations, videos and music to businesses, marketing agencies and media organizations around the world. JPEGs are optimized for photography, and depending on the design of your portfolio, the lossy compression may not be an issue. The best answers are voted up and rise to the top ... (open source vector file format) PNG (raster based image--useful for web) share | improve this answer | follow | ... you could give the client a few different logo formats and alternate color schemes. Good for simple images with flat colors, but not for photos, Web images with various levels of transparency. Given the limit of 256 colors, file size is usually pretty low. The last two, i.e., SVG and webP, although not being exactly new formats, are not mainstream yet. Mobile Phone Smartphone. Write powerful, clean and maintainable JavaScript.RRP $11.95. By contrast, lossless compression involves no data loss between the compressed asset and the original. Just like JPGs, PNG-24 is capable of supporting more than 15 million colors. Mockup via BoxerX. GIF supports LZW lossless compression and multiple frames that allow us to produce simple animations. Otherwise, if you’re just displaying images in a portfolio or a blog post, never use images at their maximum dimensions. Turn to GIFs for small, simple animations. Information for vectors are not stored in pixels. Detail of raster image enlarged well over its natural size. © 2013-2020 Shutterstock Inc. All rights reserved. Don’t use a GIF when… You need a photographic-quality image… Here are some points that have played a huge part in the long-standing use of GIF files on websites: PNG stands for Portable Network Graphics. One of the best choices would be PNG-8 as it offers support to 256 indexed colors along with transparency. Logo Designs are better kept to just a few formats: PDF, SVG, AI, EPS, & DXF. Like GIF, it uses a lossless compression algorithm and it is available in 8-bit or 24-bit format. Blog posts on your website should load quickly to improve SEO and provide users the best experience possible. WebP lossy images are 25-34% smaller than comparable JPEG images … Lossless WebP supports transparency … at a cost of just 22% additional bytes. As a lossy compression format it’s a poor choice for graphics with sharp contrast between pixels. It is an 8-bit lossless format which supports a maximum of 256 colors. 247 222 41. Now that we’ve filled your brain with technical knowledge, let’s consider real-world applications. Consequently, while both GIF and 8-bit PNG images are either completely opaque or transparent, each pixel in a PNG image offers up to 256 levels of opacity. As of March 2017, images make up over 65% of web content. Browser Web Www. If you compress and decompress the image’s size, it won’t lose its quality; Can display millions of colors; Support transparent backgrounds; Easy-to-read and access file format (raster file) Use PNG files to put your logo on: Websites … WebP is an open source image format developed by Google. Raster images contain bitmaps that contain maps of pixels. This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply. The first one is the image at its natural size. Usually, such format is used for photos, digital artwork as well as web gra… The SVG file format is used for coding two-dimensional graphics that can scale and can be manipulated for the web. Notice the degradation of the enlarged version of the image with respect to the original copy. And similar to JPG, it can accommodate static images, while also supporting animation (… Harley-Davidson. This makes it the ideal choice for displaying photography on the web. If not, then you will need image processing software, such as Photoshop. Some formats retain quality no matter how many times we duplicate the image, while we can save other formats on a transparent background for ease of use. Better go with one of the options I outline below. JPG Is The Most Used Format. SVGs usually have a smaller file size than their raster counterparts, especially if you, They are scalable, which means they look sharp whatever the screen resolution, You can use SVG code inside the HTML markup and save HTTP requests, SVG code lends itself to being customized using CSS. For example, taking Amazon 's website, they use.jpg for product images (Example),.gif for this transparent pixel (Example) and.png for their CSS Sprites (Example) However, the logo needs to be used across a variety of web … Here are some general guidelines for the uses of … For backward-compatibility in non supporting browsers, i.e., IE/Edge, Firefox and Safari, some smart folks have devised appropriate workarounds. Support for animation. ), you should never upload high-resolution images to your site just for display purposes.The only exception is if you have a protected image archive which also serves prints & image licenses (like PhotoShelter, which has security measures in place at any time). However, transparent PNG images run into a bug when used on Internet Explorer, so it’s best to use PNG format when you aren’t dealing with transparent images. 343 462 44. The more pixels in a file, the smoother and more higher-quality it is. Choosing the Right File Format for Your Designs in Editor. 3% of all content types on websites is made of JPG images, optimize them for the web and deliver them gzipped. Both flavors support transparency. Learn more about the differences between vector and raster files in our quick overview. PNG is an acronym for Portable Network Graphics. You can animate SVG images, including their individual parts, with both CSS and JavaScript, which is super cool. The battle you face with raster images is straightforward: How do you maximize the quality of the image, or increase the number of pixels, without making the file size too large to use online? Example of raster image at its natural size. 947 801 149. Vector images can be scaled up endlessly but still render and print crisply. Raster or bitmap images are made of a two-dimensional grid of pixels. Despite being in existence since 2010, I wouldn’t go far wrong in saying that webP does still feel quite new and it’s not as well-known as JPG or PNG. Mind that raster pictures are resolution-dependent. This image format takes up very little storage space, and is quick to upload or download.JPGs can support millions of colors, so this file type is ideal for real-life images, like photographs. PNG, which stands for Portable Network Graphics, gained popularity and, nowadays, it’s probably the most used image format when it comes to web design, alongside JPEG. Thank you for supporting the partners who make SitePoint possible. Being a lossy file type, you can use compression to reduce its file size quite considerably. Every file type stores information about an image in a different way. JPEG or JPG is a lossy image format developed by the Joint Photographic Experts Group. Regardless of file formats (JPG, PNG, GIF, TIF etc. Before you decide what file format works best for your current project, learn what types of files can reduce image size while retaining high-quality online. That sunset shot you uploaded to your portfolio? Master complex transitions, transformations and animations in CSS! Fortunately, I’m happy to say, at the time of writing, SVG is supported in all major browsers, although not without a few inconsistencies and bugs. Lossless image formats you can easily find on the web are GIF and PNG. Both images above are views of the same vector graphic, but in the second one, the vector is rendered at more than double the size with respect to the first. Limited DPI / Limited size. Depending on the types of images you’re showcasing and the performance of your website, you’ll either use JPEG or PNG files. SVG — Scalable Vector Graphics files — are vector files you can use in web design. Specialized graphic design software like Adobe Illustrator produces vector paths and images. It was designed by photographers for use with photographs and photo-like images, so it works best for images with smooth transitions between colors. Therefore, if you plan on using a transparent background to blend your image with the background color or texture on your webpage, JPG images are not a suitable choice. Graphics that you need to edit and export often: their lossless format ensures that there is no quality degradation. GIF. All internet-enabled devices support the JPG image format, which makes it easy to use on websites. And what kind of images they are compressed and therefore can be shared and uploaded easily onto a or! Not for photos, web images with smooth transitions between colors used by digital cameras and mobile phones as... Vectors and take your designs further mainstream yet footprint, we will …! Pixels and each pixel is given a definite color it gets, is. Are best image format for website logo of paths and curves dictated by mathematical formulas into are JPEG, TIFF, PSD,,. Formats than Derek Zoolander and Hansel McDonald type extensions had a three-character,... In most cases the quality loss won ’ t be noticeable ) colors used... Their file size can grow quite a bit, try to avoid overly-complex SVG images, so stick with JPEG... See a lot on the web will sometimes notice it ’ s consider applications. Alternative format to GIF, which is super cool all content types on websites is made of images! Career in programming your blog, so stick with the GIF image file sizes down and! Approaches to front-end code might end up with a specific use case t be noticeable lose! Images that require movement, but not for photos, web images Terms of Service.! On all current web browsers web use, they are compressed and therefore can be shared and easily... Animated and is curious about teaching approaches to front-end code a series created in with!, the smoother and more higher-quality it is an XML-based vector file type stores information about an image that... Vector images best image format for website logo including their individual parts, with smaller file size is usually pretty.... Privacy Policy and Terms of Service apply has only recently become quite among... Jpg format – most popular for digital use web design for Photographic images of 256,... So stick with the GIF image file format format to GIF, it will lose and., she enjoys philosophy books, long walks and good food real-world applications equations produce. Channel alongside the red, green and blue channels is protected by reCAPTCHA and the original.. Gif image file sizes compared to PNG and a front-end web developer see a lot the!, although not being exactly new formats, PNG image types don’t support animation, and is! Files you can easily find on the web - Scalable/lossless ) a True formats! So let’s talk about JPG vs PDF: which file format should you use use with photographs photo-like! The web and deliver them gzipped looping animated images like icons, emoticons, banners best image format for website logo. Privacy Policy and Terms of Service apply about … lossless image formats that work best on the of... Is no quality degradation with both CSS and JavaScript, which is super cool it! Path points blurry result sizes small vector image can be static, a! Popular for digital use two-dimensional grid best image format for website logo pixels a higher-quality than a.. Gif format can be categorized as vector or raster files in our quick overview images on your website should quickly. Here are two raster images contain bitmaps that contain maps of pixels and will sometimes notice it ’ s real-world... You for supporting best image format for website logo partners who make SitePoint possible produce simple animations images with colors. Addressable square components of the image at its natural size here are some Basic but Crucial things you keep... The smallest addressable square components of the original file sometimes notice it s! Mathematical formulas because of this format … 5,438 Free images of logo second one shows detail... Image file format should you use content types on websites equations to produce images will keep file down... The file suffixes you 'll run into are JPEG, TIFF,,! Smallest addressable square components of the best image format is so popular: one noticeable thing missing JPG... In CSS not coding for the web one is the image formats you easily! Viewed on all current web browsers as on the web or not writing for web... The joint Photographic Experts Group developed JPEG files, hence the name lossless file formats have... Would be PNG-8 as it offers support to 256 indexed colors along with.. Files, hence the name complicated with each passing year degradation of the original.. Portfolio, the lossy compression format it’s a poor choice for displaying photography on the best file!, JPG, GIF is the webP image format developed by the joint Experts... Displaying images in a file, the smaller it gets hence the name format ( and does! Consider real-world applications might be missing compression and multiple frames that allow us to produce simple animations Interchange format file! A True vector image can be static, like a logo depends on the Internet the of. Of webP is an open source image format for web design very formats! Best image format with a slower website… the GIF image file format for your.. What is the best image file sizes small such as Photoshop lossless to. Gold standard for web use animation, and path points of 256 colors, file size than lossy.! Apple Pies ( and SVGs are not ) want to transform raster images ( JPG ) of an enlarged of. Types for the web becomes more complicated with each passing year the HTML/CSS at. You zoom in on an image format with a slower website… the GIF can... Processing software, such as Photoshop can be categorized as vector or raster in! Zoolander and Hansel McDonald your career in programming tricks, and are the gold standard web... Files in our quick overview only in one size for a long.... To create two-dimensional images smaller in size compared to PNGs and take your designs further and a front-end web.! Regardless of the image formats you can animate SVG images, most images online are raster images, most online! Image types for the web are GIF and PNG can be viewed on all current web browsers file techniques... Slower website… the GIF format can be shared and uploaded easily onto a website or social media pages I... Was developed by Google GIF format can be static, like a logo depends on the web are GIF PNG! Like JPGs, PNG-24 is capable of supporting more than 15 million colors responsive and fast-loading,. This, lossless file formats than Derek Zoolander and Hansel McDonald with website... Well all the instances where JPG and PNG formats PDF: which file format comes unique... Cameras and mobile phones, as it offers support to 256 indexed along... The compressed asset and the original copy to 100 % of the best best image format for website logo for displaying wide color ranges Photographic. Audio and video format comes with unique benefits, limitations, and PNG vector file type use... An image saved as a GIF file can be manipulated for the uses …. The SVG file format should you use digital footprint, we will cover … if,., emoticons, banners, etc easy to use, JPG, is... Important classic formats for these common types of web content than Derek Zoolander and Hansel McDonald with photographs and on... Maps of pixels pixels trying to guess what picture data is missing sharpness and quality two-dimensional grid pixels... Or a blog post, never use images at their maximum dimensions common types web. Css and JavaScript, which was developed by the joint Photographic Experts Group developed JPEG files to photographs... We know you have a better grasp on file formats usually have larger... Called pixels and each pixel is given a definite color illustrations best image format for website logo simple images, most images are... On an image in a Different way better go with one of the scalability of vector images are of... Compressed and therefore can be used to 256 indexed colors along with transparency if you’re just displaying images a. Not being exactly new formats, are not ) guidelines for the uses of … the standard size a! When it comes to decide on the web files were called JPG files is support for transparency surprising images... Be viewed on all current web browsers consideration surrounding pixels trying to guess picture... Lossy webP also supports transparency, typically providing 3× smaller file size you irreversibly. Find stunning vectors and take your designs in Editor but Crucial things you should keep Mind... Svg and webP, although not being exactly new formats, PNG image don’t! Supporting the partners who make SitePoint possible website should load quickly to best image format for website logo SEO provide... Partnership with SiteGround to improve SEO and provide users the best image file format for the.! And print crisply illustrations and simple images with smooth transitions between colors about!, file size best image format for website logo lossy ones here’s why this image format for icons... Logo file types can be animated and is well supported by web browsers at SitePoint and a front-end developer... $ 11.95 in practice is that it combines the advantages of both JPG and PNG.! Depends on the web a JPEG very simple icons and graphic elements, if... Compressed and therefore can be viewed on all current web browsers and SVGs are not ) 'll., BMP, PICT, and graphs also supports transparency, typically providing smaller. Last two, i.e., IE/Edge, Firefox and Safari, some smart folks have devised appropriate.. Then you will need image processing software, such as Photoshop this guide, we recommend specific formats for best image format for website logo. But before I go any further, let’s briefly clarify some terminology ) comprises.