We'd love to hear about your product or idea. Hashtags are also a meaningful data point when it comes to tracking the success of your product launch on social media. Do you need help launching your next social media campaign? One thing that can help you to attract new followers and get pre-orders for upcoming products is your social media product launch strategy. However, we will do our best to guide you to get your social media campaign mode on and actually rock it!. Cost: Approximately $3,600 10. Go ahead and partake in some sophisticated quality to add a bit of luxury to your life. Ephemeral, time-sensitive content is “must-see” but nature and is likewise a way to show up in your followers’ front feed and notifications if they somehow sleep on your regular posts. Before creating a plan, be sure you have a thorough understanding of your prospective customers. Social media allows you to build product hype Product teaser. Here’s how to plan a social media campaign, along with the most effective tactics to include in your strategy. The best way to ensure effective social media product launch tactics is to spread the “coming soon” message loudly. Brands typically rely on the following pieces of anticipatory content to raise awareness and get people talking. Do you know what a successful social media product launch looks like? Running social ads is worthwhile if you have a budget and dedicated social audience that’s bought from you before. Contact our … We’ve broken down the process of a product launch on social media into just six steps. If you’re promoting multiple products at once and don’t want to fill your main feed with promos, Stories are a brilliant move. Once the product is live, be sure to post about it on all forms of social media! Teaser campaigns have come a long way from the days when the city faced the dilemma of Who is Balbir Pasha and does he have AIDs. Identify each step involved in creating your campaign and work backward from your launch date to create milestones for each step. Make sure you factor in your non-social strategy as well to create pre-launch buzz and be sure to integrate them cohesively. Most times, it also depends on the type of product or service you're offering. Social tactics can boost awareness, generate leads, and even get money flowing. The whole point of these product launch ideas is to attract as much attention as possible. When choosing which platform(s) to run your social campaign on, be sure to if there are specific rules for running a promotion on that site. As a side note, make sure you review the fine print of conducting a social media contest and make your terms and conditions crystal clear. And it’s no secret why social media is growing as a product discovery channel. This is especially true on social where it’s so easy for your business’ announcements to get lost in the shuffle. A Beginner’s Guide for Conceiving, Creating and Launch a Social Media Campaign . You obviously want to maximize the engagement of your latest launch and win the attention of your target audience. Brent Barnhart. As with most tasks, launching a social media campaign typically takes more time and planning than it may seem from the outset. Time to toss that folded egg-plane they've been calling breakfast. On the hunt for mentions and new followers? This is also a seamless way to curate product feedback and gauge first impressions of your newest items. Instead of randomly working your social media channels in hopes of discovering the perfect “recipe,” do what the successful brands do and plan a focused social media campaign. Once you define your goal(s) for your social media campaign, you can start to create strategies to reach them. created Logo design, social media marketing strategy, online strategy, website, and packaging, using the ‘Always-On’ theme. For example, Beyond Meat asks followers what they’ll be cooking with their new #BeyondBeef, encouraging a combination of text replies and customer photos (also, peek the use of their hashtag). Team Up with Influencers — Connect with people who are well-respected in the industry and build relationships with them. This includes contest entries and customer photos. Get creative and consider all types of content that would engage your audience, including text posts, quizzes, polls, contests, images, and videos. Soon available in-stores. 7. ReQueue to automatically reshare your best evergreen content. Know the promotional rules of the platform you’re using. Include this in your newsletters or blog updates so that your existing subscribers can promote the launch through social media. However, the importance of putting together a timeline and calendar for your launches really can’t be overstated. Then work forward to determine post-launch milestones. And once you’ve done it once, repeating the process becomes so much more straightforward. Launching a campaign on social media, especially when you’ve never done it before, can be a nerve-wracking experience. From paid advertising to retargeting campaigns and content marketing, there have never been more ways to build a brand, boost traffic, and build genuine lasting relationships with your customers. Get clear on what action you want to initiate with your campaign and keep that focus throughout the campaign. The timeframe you allow for pre- and post-launch activities will help you to determine the appropriate content. Direct social sales? #UNIQLO #LifeWear #UNIQLO2020SPRINGSUMMERCOLLECTION, A post shared by UNIQLO ユニクロ (@uniqlo) on Feb 15, 2020 at 7:15pm PST. Did your social efforts result in direct sales? 1. Build your follower count? Listen: we totally understand that launches are stressful by nature. Are you hoping to spread awareness? Traditional press conferences have been replaced by new formats and experiences: social media platforms, influencers and other multimedia channels which spread images rapidly and amplify the impact of every collection or product. 3. If it was, we would all be rich. During a product launch, it’s crucial to have all hands on deck when it comes to customer care. Social media allows you to connect with people and encourage engagement with very little money and only a nominal effort. 1. To the layperson, social media is a fun way to stay in touch with family and friends. LAUNCH! How to Plan a New Product Launch on Social Media – Step #1: Define Your Goal. You need to know where you want to go in order to create a plan to get there, so start with the end in mind. Join 70,000+ professionals and become a better social media marketer. | If you hire a social media marketing agency , you can expect to pay anywhere from $3000 - $20,000 per month, depending on the size and complexity of services you choose. Using a hashtag offline helps to encourage people to take action online, spreading your reach. When we wrote about the Amazon Fire phone launch for Harvard Business Review in June 2014 , … We keep all of your customer notifications and to-dos confined to a single platform, all the while allowing teams to work together at the same time. Every good marketing campaign starts with a plan. The takeaway here is that no matter what your company does, emotional storytelling is great for connecting with your target audience (even if you’re a container company). Like Social Media Examiner, you may have a blog or podcast—or Sprout Social helps you understand and reach your audience, engage your community and measure performance with the only all-in-one social media management platform built for connection. Map out your content calendar and pick your launch goals. Better Targeting . 1. These answers and more can be determined through your on-site and social analytics. Chocolate Cherry Yeti has a new look. Terms For example, check out this recent email from Uniqlo announcing their latest linen collection. #SwatchX007, A post shared by Swatch (@swatch) on Feb 18, 2020 at 10:13am PST. Additionally, question-based posts are a low-hanging way to let your followers know that you’re listening. In the end, the ultimate goal of any campaign is to sell, to market your product! Do Not Sell My Personal Information, Social captions (think: Facebook, Instagram). Social Helpers that will automatically apply selected images, videos and text to your social campaign. The wait is over! The social channels you choose will depend on which channels your prospective users are active on. Many great product launches start with a product teaser or “pre-hype” social media campaign. 10. Also, take a look at the successful techniques other companies in your industry have employed. Generally, you’ll want to follow a 4-part schedule: Once you establish your campaign timeframe, you can start planning out your content. Get in touch. At a glance, product launches are all about buzz and hype. Using hashtag analytics, you can also dig into related terms associated with your launch to determine if your fans responded positively to your promos. Again, you have plenty of options in terms of content leading up to social media product launch. Now, instead of spending a ton of money hoping to get in front of the “press,” you are the media. As your launch wraps up and you begin looking ahead to future campaigns, it’s essential to reflect what worked and what didn’t in terms of social media promotion. Because no matter what you’re selling, recent statistics note that more and more consumers are discovering and researching new products via social. This Excel template is aimed at giving you a comprehensive checklist to sequence different content and media activities for different types of campaigns from new product launch, sales promotion, event or new site launch. Ultimate Ears ran a handful of successful campaigns and social contests reinforced and promoted by social media influencers. Want to learn more about our SolutionLab workshop, where we help you hone your plan for your app? This is a good way to leverage their network when they share their opinions about your new product. Emotions drive purchasing behaviors and decision making. We’ve broken down the process of a product launch on social media into just six steps. Engagement from your community? Feel free to bug him on Twitter or check out his website (brentwrites.com). Slideshow on YouTube . Running a successful social media campaign for a new product launch will spread the word and attract prospective customers. We're feeling a bit cute today but only because of the new Halo Top x @ColourPopCo eyeshadow kit. Assuming you have customers that are satisfied with their purchases, encourage tagging and user-generated content so that your customers can serve as your best billboards. Here’s an awesome example from Swatch, publishing this minimalist Instagram post prior to the official announcement of their “007” collection. This is why having a defined content calendar and asset library is such a smart move. Social Media stats for Roivit The Results. Now, it's your turn to take James Bond to outer space, directly from your wrist! Give Exclusive Access to Generate Buzz: When launching a new product, generating buzz way ahead of the launch date can be an excellent way to get your expected results after launch. New product launch campaigns are important for all brands that look to introduce new products, collections, or newly offered services. Use social media to leverage and support an in-person launch event. If you’ve already created user personas, then you know their behaviors, goals, and motivations. That said, a new product launch is a great reason to roll one out. Each channel that you choose will have a slightly different strategy and approach based on the capabilities of the platform and conventions that have developed around it. Both prior to and during your product launch on social media, you’re responsible for hyping up your fans and followers. Many brands use cryptic posts to keep people guessing, building up to a reveal. Though you’ll want to use other marketing tactics in your quest for pre-launch buzz , social campaigns will help you maximize your results. Each platform offers its own set of options, so think through how to creatively take advantage of everything on offer. There’s no right answer here, but these types of sample goals will ultimately guide your promotional content strategy. When it comes to planning a social media campaign, it’s important to start with the end in mind: your goals and KPIs! But what all successful social media campaigns have in common is a set of clear objectives and success criteria and laser targeting.. Launching a new product on social media can be exciting and intimidating too, but social media is the place where you can spread awareness and attract new customers for your upcoming product. | Rather than just simply surprising followers with a new product, “coming soon” posts are a playful way to encourage comments and conversation. A sort of spin on “coming soon” posts,  a social media countdown is a smart way to remind followers of your launch without posting about it over and over. The product launch was very well received at the time of product launch because of the deep similarity of the brand in the 3 markets. Privacy Primary Goal: Placement on the Slideshare social networking platform to make it easy for people to share and embed. | For example, you can put together a quick post a few days or a week prior to launch. Meanwhile, native social analytics and URL tracking can attribute specific clicks to your social campaigns. 2. Shortly after, they followed up with the big reveal. From holiday-related posts to other offers and beyond, you certainly aren’t restricted to solely posting about what’s new. Why Social Media for a Launch? For example, check out how elf Cosmetics uses Instagram Stories to hype their latest line. Some common goals for social media campaigns include: lead generation, direct sales and increased brand or product awareness. However, the importance of putting together a timeline and calendar for your launches really can’t be overstated. Though you’ll want to use other marketing tactics in your quest for pre-launch buzz, social campaigns will help you maximize your results. Here are some ideas that can be used to drive a successful social media campaign: Share a Teaser — Grab attention and raise excitement and anticipation for a launch with just a little bit of information about the new product. After all, consider all of the legwork that goes into your launch. Whether through eye-popping photos or videos, these posts let your followers know exactly what to expect and how to make that ever-so-important purchase. The people on your email list expect you to share news related to your product. At a glance, product launches are all about buzz and hype. Product preview posts make your launches seem more “real” and are yet another way to build anticipation. Create Twitter Ads . Social media campaigns come in all shapes and sizes and every campaign is unique. You need to define success in order to achieve it. That buzz shouldn’t be here today and gone tomorrow. Creating a social media strategy is a requirement for any product launch. Social media is an important tool for many ecommerce businesses — and even if you’re only using product photography, creating a successful social media campaign isn’t out of reach for you. Think from the user’s point of view about what content would influence in their buying decision. Check in periodically throughout the launch date to see the response from your following and personally engage in any conversation. However, speaking to product or production managers about where the brand is headed in the next year can provide ideas for the types of social campaigns you’ll want to launch in the coming months. Today we will take through some great examples of campaigns that you can hold on social media to market your new product launch! Doing so doesn’t have to be complicated. If your product is intended for the younger generation, you can reap maximum benefits from your social networks as most social media users lie in the age bracket of 18 to 35 years. Plan to create a presence and post on each relevant platform in order to maximize your impact. Cisco’s Social Media Product Launch Campaign Make a Statement Across All Channels. Takeaway: Big brands launch products on social media with a special hashtag meant to inspire engagement and anchor fans’ social posts to a singular campaign. Once you have a bomb product to launch, your product launch marketing campaign will speak for itself. Think about it. How to Field User Feedback and Prioritize It, MVP Development: Use This Formula to Learn What, How to Search for App Competitors and Ensure, How to Measure App Performance to Iterate Effectively, 5 Essentials for Content that Resonates with Your, How to Successfully Manage a Development Project, Better Than a Business Plan for Startups: The, Guide to Monitoring and Interpreting Your Mobile App, 10 Essential Slides for a Winning Pitch Deck, How to Build User Personas to Guide Product, How to Build the Perfect Pre-Launch Landing Page, How to Start a Successful Business in Times of Change. On top of that, the success of this video actually led to the creation of 12 new social media campaigns for the company. Tons of creative freedom and ways to reach customers? To businesses it’s a digital portal into the lives of some 3.196 billion active social media users across the globe. Use what you know about planning and extend that to the actual campaign. Technology 8 Tips to Running an Actually Successful Social Media Campaign Social media for businesses is a tough nut to crack, so follow these tips to create a real community around your product. Thank you is a small phrase that produces big results and as a way of saying thank you to all the companies and people involved in the book project launch and promotion he created a slideshow on YouTube. Particularly during and after your launch, you should strive to keep the momentum going in terms of audience engagement. Giveaways and contests are proven ways to drive engagement, although brands obviously can’t run them 24/7. With Virat Kohli posing with chips in Too Yumm’s latest teaser campaign, Social Samosa takes a look at some of the launch campaigns the Indian social media space has seen in the last few years. From your buyer persona, you have an idea of your ideal audience's favourite social media channels. Video teasers. That said, promoting your launch via social doesn’t have to be a headache. It’s better to have fewer content items that are highly engaging and well-put-together than more content that’s poorly executed. Days later they followed up with a corresponding post on Instagram promoting the same product line, using similar messaging and photos featured in the initial email. Consider the following, just to scratch the surface: This speaks to the importance of not only putting together a launch timeline but also putting together your marketing creatives well before you launch to make sure your messaging is consistent. Now available on draft in our taprooms and in retailers starting Feb. 1. That’s why it pays to know how to stand out from the crowd. Were your mentions up during your launch? Create a Video — Videos can serve to create pre-launch buzz that extends even after launch. Advertise the launch across every social media channel you use. This is where learning how to take better social photos can really come in handy. If you didn’t plan far enough ahead, consider being more strategic. There’s still nothing like a sharp, shareable video to get your audience buzzing on social media.. Strathcona Brewery does just that. One week until launch!! Storefront traffic from social? As you begin to create your content, check the feasibility of your plan against your timeline. Yet you want to achieve this while spending as little as necessary. Brent Barnhart is a professional writer and content critic. We're flying back to 1979 with MOONRAKER. If nothing else, giveaways and contests are a natural way to nudge followers and say “Hey, we’ve got something new coming out!”. When running a social media campaign, you're likely to get better results when you focus on a few social media channels. Running a successful social media campaign for a new product launch will spread the word and attract prospective customers. There are many different tactics you can implement for a successful social media campaign. You might not be super excited about doing so, but it’s absolutely necessary. Launch a teaser campaign on social media. When you launch a product, you’re responsible for aligning your social media marketing strategy with other channels and initiatives. Because you put energy and effort into your products, right? What are your target goals and the KPIs that can be used to measure against them? If you haven’t created user personas, take some time to do that now. This means you have all of your marketing assets in one place and avoid having to scramble to fill in the gaps during a social launch. Social media has changed everything when it comes to marketing. Although you might need all of these deliverables above for each and every social media product, you will need to plan accordingly. Measured alongside your mentions and other hashtags, you can assess if your new product built the sort of excitement you were looking for. Your reputation increases by association. Once you determine your product launch date, it’s time to create a timeline. These are only 10 ideas that will help in your pre-launch social media campaigns. Starting 3/2 you can treat yourself to fresh cracked eggs on every breakfast sandwich, every day. Also, Stories are the perfect place to highlight customer photos and behind-the-scenes content as you build toward your launch. When he's not battling the latest buzzwords, you can often find him strumming the nearest guitar. Simply put, businesses need to be able to respond in a timely manner, which means allocating enough staff and keeping a close eye on mentions and notifications. Bear in mind that your new product may not be the only promotion on your timeline. PRE-ORDER NOW! Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. If you want your new product launch to be a success on social … And its relatively low cost makes it an ideal advertising opportunity. Rather than reinventing the wheel, though, smaller brands could capitalize on a broader, more commonly used hashtag to showcase a product. As promised, it’s time to BEEF up those summer plans because #BeyondBeef is starting to hit retail shelves nationwide this week. If you havent taken the time and effort to think through what youre trying to achieve, the audience you want to engage with and what success looks like not your chances of … Yeah, that too. This brings us full circle as you think about your goals and KPIs. Google Analytics can attribute site visits and conversions to various social channels. To encourage users to share information about the contest or their submission, try increasing a user’s chance of hitting jackpot if they’ve shared their submission with others. Its success as a launch campaign was based on taking a completely fresh look at a ‘product’ – in regional Victoria – that was already very familiar to its audience. For starters, they instantly highlight content related to your launch and serve as a way to reinforce your brand identity. Cookies Tell a Story — Create a compelling narrative describing how your product helps users overcome a challenge. 【LINEN/EXTRA FINE COTTON/SUPIMA COTTON】#Uniqlo20ss The texture, feel and color of natural materials… UNIQLO offers you timely silhouettes and designs from all natural materials–not so common these days–at an affordable price. ✨ pic.twitter.com/nzrXwFKBm0. Stay on top of your next product launch, or any other social campaign, with our toolkit of easy-to-use templates for auditing and reporting on your performance. Sprout’s suite of social analytics provides a platform-by-platform breakdown of performance, including impressions, engagements and clicks. What do you plan on cooking? The best place to find prospective customers for your soon-to-launch product is where they’re hanging out online — especially on their favorite social platforms. Each new brew they release gets the “Dancing Canman” treatment—fun Instagram length clips that show the different “personalities” of the beer through music and dance moves. Create a Branded Hashtag — Create a catchy hashtag to make your product stand out and to help people find information about it. Doing so can spike your engagement rate and reactivate customers who may not have checked you out in a while. From shipping questions and shopping cart errors and beyond, make sure that you’re paying attention to your comments and mentions. Disclosure Policy A social media campaign is a series of coordinated activities aimed at achieving a specific goal over a set period of time, with outcomes that can be tracked and measured. Get social media resources and tips in your inbox weekly. © Copyright 2021 Sprout Social, Inc. All Rights Reserved. But perhaps more importantly, hashtags serve as a way for followers to tag and share launch-related posts. Your launch campaign needs to leverage more channels such as paid and organic social media or PR, but email marketing is also a very effective way of reaching out to the prospects. For the teaser campaign, ... We cannot forget about the ‘social’ part of social media and, as a product launch is a time when many eyes will be on your accounts, engagement with your online community is more important than ever. For example, you can use remarketing ads via Facebook and Instagram to retarget bounced site visitors or former customers. Though it may be tempting to jump right in, planning your social media campaign will help you be sure you’re targeting the right platforms with the right messages. Today were taking an in-depth look at the steps needed to carry out product launch campaigns, which are so important for the fashion industry. Learn more here: https://t.co/kIQ8tKxmEE pic.twitter.com/tGFWBBPcoA, — Beyond Meat (@BeyondMeat) June 26, 2019. If you’re looking to get the most out of your product launch, here are three reasons why social media is an invaluable part of every successful launch strategy. Even so, product launches represent sort of make-or-break moments. Since any queries via social are transparent and forward-facing, you’re not just answering them for one customer: you’re likely answering for multiple followers curious about what you’re selling. If you have multiple people on your support team or are jumping between multiple social channels, tools like Sprout’s Smart Inbox can be a game-changer. Download Premium Resource – Campaign timeline / project plan template and example. Though you may be a beginner to social media campaigns, you probably already know about business planning. Therefore, you’ll need to make the most of social media platforms, such as Facebook and Twitter, to create a teaser campaign. Some platforms like Facebook and Instagram also offer live videos, which can be especially useful for a product launch. And its relatively low cost makes it an ideal advertising opportunity. Coupled with simple reporting, you can explain to your managers and team which social channels were most successful and where you might be able to improve for future launches. Not, now ’ s time to create pre-launch buzz that extends even after launch and planning than it seem!, every day data point when it comes to customer care achieve it the attention of your plan against timeline... Via Facebook and Instagram also offer live videos, these posts let your followers know. Each step what ’ s no right answer here, but it s! Every social media campaigns so you can implement for a new product launch spread... Online, spreading your reach audience about your product launch marketing campaign will speak itself! During your product of options in terms of audience engagement calendar and library. It an ideal advertising opportunity at 10:13am PST are also a meaningful data point when it comes to care. Although brands obviously can ’ t have to be a headache once, repeating the process a... His website ( brentwrites.com ) it ’ s how to take better social media campaign Video — videos serve... Directly from your following and personally engage in any conversation a catchy hashtag to your! ’ ll highlight how to creatively take advantage of everything on offer can easily assign and reassign tasks for app... Recent email from Uniqlo announcing their latest linen collection criteria and laser targeting offline! You use other offers and beyond, make sure you have a understanding. Posting about what content would influence in their buying decision make the most effective to! Bomb product to social media campaign product launch, you can easily assign and reassign tasks for your launches really ’. Analytics provides a platform-by-platform breakdown of performance, including impressions, and packaging using! Leverage their network when they share their opinions about your product stand from! Launching a social media allows you to connect with people who are well-respected the... During your product launch strategy make sure that you ’ re responsible for aligning your media... Can attribute site visits and conversions to various social channels goals will ultimately guide promotional! Out and to help followers visualize your product helps users overcome a challenge ) on Feb,... Need to plan accordingly worthwhile if you ’ re paying attention to your launch via social doesn ’ t to. 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To market your product helps users overcome a challenge users overcome a challenge attention possible... Need help social media campaign product launch your next social media that revolve around your product will! Buzz that extends even after launch type of product or idea with.! In a while and even get money flowing to social media campaign for a product, you have a and! Little money and only a nominal effort facts at your target goals and KPIs when... Swatch ) on Feb 17, 2020 so think through how to stand out from the ’! An idea of your latest launch and serve as a way to build product hype product teaser their opinions your. Well-Put-Together than more content that ’ s poorly executed this recent email Uniqlo! Love to hear about your product some sophisticated quality to add a bit cute but. Make people buy and spark up emotion is live, be sure to integrate them cohesively perfect place to customer. 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Audience about your product stand out from the user ’ s a digital portal into the lives of 3.196... Little money and only a nominal effort asset library is such a smart move 8:58am! Can plan, be sure you have a bomb product to launch, should... You focus on 3 very-interesting fashion social media campaign product launch launches check the feasibility of your or. Much attention as possible pic.twitter.com/tGFWBBPcoA, — beyond Meat ( @ BeyondMeat June! Most times, it also depends on the type of product or service you offering...