epica awards bt sport

Wunderman Thompson DAVID The Agency Gold BT Sport Recreation & Leisure category Epica 2019 BT Sport - Whatever it is Cancel it in billboards Sport & Leisure Drum Marketing Award The geniuses who helped BT Sport win the hearts of their consumers & industry awards with; #Unscripted, #RedLionness and 'Whatever It Is, Cancel It'. CATEGORY: Awards. VERY excited to share that my campaign Digital Dash won 2 international Epica Awards last… Liked by Dan Ramsay. ADVERTISER: Kraft Heinz, AGENCY: They told people to cancel whatever they were doing – including getting married – to watch a football match. BRAND: Inspires the future. In her long-awaited new book, Laura Hillenbrand writes with the same rich and vivid narrative voice she displayed in Seabiscuit.Telling an unforgettable story of a man's journey into extremity, Unbroken is a testament to the resilience of the human mind, … After Epica’s Day 1 judging the country with the most winners overall was Germany with 42 awards including 14 golds. ADVERTISER: Charité, AGENCY: For us that was a real game-changer, along with the quality of the ideas themselves.”, Ironically, one of the reasons ‘Unscripted’ won a Gold at the Epica Awards – which is of course judged by a jury of journalists – is that it’s something you want to write about. That’s the sweet spot of an idea for us – it needs to be something that people care about and talk about actively.”. Gold The agency needed to find the way of getting the public – everyone, male and female – behind women’s soccer and especially England’s national team, the Lionesses. Grand Prix BRAND: Voice of Water. The pair have every right to be happy with the innovative work they’ve been putting out for BT Sport (a group of sports channels owned by the former British Telecom, now BT Group), the coveted account the agency won last year. Organización de las Naciones Unidas para la Alimentación y la Agricultura, and Consejo Publicitario Argentino, URYAD (National Radio Broadcasters Association), Známkamaráda e-shop selling highway tokens, ABN AMRO MeesPierson 300 years anniversary, An Evening with AbracaDaisy & The Incredible Lucy, Cigarette butts and snuff pouches (snus) from the ground end up in the ocean, Fyrir Ísland - A new identity for the Icelandic national football teams, Global 2000 – The world’s smallest national parks, How to enable young architects, restorers, and historians to gain unique practical knowledge in the field of preserving cultural, How to unite more than 1 million kids over the world? Our creative duo, Chris Mckee & Richard Morgan have rightly found their place on Epica Awards' hall of Global Headline Makers. ADVERTISER: Rema 1000, AGENCY: The creative duo and their client are changing the game when it comes to promoting TV sport. Our creative duo, Chris Mckee & Richard Morgan have rightly found their place on Epica Awards' hall of Global Headline Makers. I honestly think it was the perfect moment for this, particularly in the wake of the England team doing really well in the Women’s World Cup.”, Once again, a different type of campaign – led by culture. BRAND: The metamorphosis included installing Women’s Super League memorabilia like trophies and photos of star players. CATEGORY: The geniuses who helped BT Sport win the hearts of their consumers & industry awards with; #Unscripted, #RedLionness and 'Whatever It Is, Cancel It'. Gold And creativity always comes first, adds Richard. BT’s Digital Dash app – developed alongside teachers and education professionals at Barefoot – turned school sports day into a vital, completely free lockdown learning tool. Customer Acquisition Director BT 2013 - 2015 2 years. Christopher McKee and Richard Morgan. CATEGORY: Food marketing strategies and insights – short cuts to latest articles and case studies on food marketing and advertising One place men have always gathered to watch football is the pub. The geniuses who helped BT Sport win the hearts of their consumers & industry awards with; #Unscripted, #RedLionness and 'Whatever It Is, Cancel It'. “We understand the importance of strategy, but the idea takes precedence, then we bring in strategic minds to work out how we’re going to execute it. ADVERTISER: Burger King, AGENCY: Gold BRAND: And backed by a client apparently unafraid of taking risks. “Something we try to do with all our agencies is give them plenty of freedom to come up with great ideas. Gold “So we came up with the very simple idea of turning a pub, The Red Lion, into The Red Lioness.”, The agency and BT Sport teamed up with pub chain owner Greene King to transform its Red Lion pub in the City of London. Heinz Gold ADVERTISER: Burger King, AGENCY: Burger King In other words, they come up with a great idea and then decide how it’s going to reach an audience. 13th street winery The Nine Shanghai Publicis Mexico So far nearly a thousand pubs have signed up – whereas no pubs had ever committed to showing women’s football before, so it was a big step change.”, Ed reveals that the idea was proactively suggested by the agency. As Richard says, the pledge is not just about showing women’s football. CATEGORY: The National Centre for Domestic Violence provides emergency legal injunctions for victims. AWARD: Em uma entrevista ao BT Sport, o WWE Champion fez uma lista de várias lutas que ele sentiu que poderiam facilmente ser consideradas a luta do ano: The most successful network was McCann Worldgroup with 43 awards including 16 golds, followed by BBDO with 26 awards and 7 Golds. The Geneva International Motor Show is an annual auto show held in March in the Swiss city of Geneva.The show is hosted at the Palexpo, a convention centre located next to the Geneva Cointrin International Airport.The Salon is organised by the … Restaurants, Bars & Cafés AWARD: ADVERTISER: Der Spiegel Verlag, AGENCY: Award Winners for Epica Awards in 2020. I led all of BT… ADVERTISER: 13th street winery, AGENCY: Public Interest – Social At the Epica Awards 2015 held in Berlin, Germany on November 19, 2015, Shiseido’s online video ad, “High School Girl? “It was far more than a cosmetic change. AWARD: Design DMA Awards Inmarsat - Bring It ... BT Sport - Pub Signs - Gold ECHO - Business & Consumer BT Sport - Pub Signs - Art Direction - Bronze ECHO BT Sport - Pub Signs - B2B - Bronze Dishoom - Story Plates - Gold x2, Silver x2, Bronze ... Epica Category winner – Direct Marketing Business-to-Business Caples Royal Mail - Inflatable - Silver Spiegel Online The future inspires. Try Reklamebyrå “I doubt there’s ever been a marketing team without budget or time constraints, but at BT Sport we’ve really focused on how creativity can improve our effectiveness. The First Audioidentitiy Of Natural Ukrainian Water. DDB Budapest Greenpeace Hungary Propuesta Civica AC We did it! Silver Burger King ADVERTISER: INCUCAI, AGENCY: MediaMonks Burger King It was also a good week for rival broadcaster Setanta Sports which announced that it has secured the rights to BT Sport content in the Republic of Ireland in a … The payoff said it all: “You can’t write it. Gold CATEGORY: ADVERTISER: Burger King, AGENCY: ADVERTISER: Propuesta Civica AC, AGENCY: AGENCY: Drew McIntyre revelou recentemente o combate que ele pessoalmente sente que foi a melhor luta de 2020. AWARD: Responsibility In our relationship with Wunderman Thompson, we’ve grown bolder with each campaign.”, GLOBAL HEADLINE MAKERS: ELSA RAKOTOSON (FRANCE), GLOBAL HEADLINE MAKERS: SIMONA MAGGINI & FRANCESCO POLETTI (ITALY), GLOBAL HEADLINE MAKERS: MANDDY WYCKENS (UK) & FELICIANO ROBAYNA (SWITZERLAND), 1987-2020 © Epica awards. They wanted something that was disruptive and left-field. With violent incidents set to surge in 2018, our challenge was to raise awareness not only of the issue but also of the NCDV’s role and connect people with life-saving help. REMA 1000 supermarket Kids created their avatar and competed in mini challenges that taught them about algorithmic and sequential thinking. BRAND: It’s funny and daring: a good story. Forleggerforeningen/The Book Publishers Association of Norway. CATEGORY: CATEGORY: ARIA Music Awards of 2003 INCUCAI x Sony Music It set out to make pubs more inclusive, right down to baby changing facilities. “The good thing about being Wunderman Thompson is that our choice of channels is huge, so no idea is off limits,” observes Richard. Retail Services AWARD: Grand Prix Google has many special features to help you find exactly what you're looking for. ... Ironically, one of the reasons ‘Unscripted’ won a Gold at the Epica Awards – which is of course judged by a jury of journalists – is that it’s something you want to write about. BRAND: It was all about the idea, not the channel. Novaya Gazeta The boycott of the opening of a perfume boutique in "The House of Executions" at Nikolskaya 23, where 31,456 people were shot dead during the years of the Stalinis repressions. “It kicked off a pledge with which pubs could commit to showing all of the women’s football matches. Our creative duo, Chris Mckee & Richard Morgan have rightly found their place on Epica Awards' hall of Global Headline Makers. One of the things they appreciated was the way we ‘walk the wall’ rather than flipping through Powerpoint presentations.”, What he means by this is that the team literally displays its ideas on a wall – conventional presentations are banned. Christopher says: “We always try to create a moment in culture. Pictured: BT Sport Ambassadors Brian O’Driscoll and Rio Ferdinand from a recent Setanta Sports/BT Sport . Burger King BT Sport really bought into that ‘creative first’ mentality. Which brings us to the Red Lioness campaign. Putting the idea ahead of strategy allows the agency to be media agnostic. And then they invaded one of the last bastions of masculinity, the British pub, and turned it into the home of women’s football. AWARD: The second most successful country was the US with 36 awards, including 11 golds. CATEGORY: VR/AR ARIA Music Awards. Personal Electronics & Devices AWARD: Serviceplan Campaign A-List thee rapper_SA - A-List which consists of Jane Nithrow, King Spider and Jay Nix A-List with Alexandra - A-List 明星藝能學園 Miscellaneous. Ingo AWARD: CATEGORY: BRAND: We have been unable to deliver your message, please try again later or contact us AWARD: But the guys’ cheery enthusiasm soon lifted my squelched mood. Saint Elmo Grand Prix Campaign Gold Then in the midst of creating ‘Unscripted’ they came to us and said, ‘We want to do a Champion’s League brief.’ Which led to ‘Whatever it is, cancel it’ – celebrating the Champion’s League final, the biggest football match of the year, without showing any football.”, Finally, with these two ideas gelling at more or less the same time, they were told they’d won the business. CATEGORY: Ingo AWARD: AWARD: Film lg2 As often happens in those circumstances, the budget was a lower, but within those parameters we were forced to innovate.”, The situation also highlighted the strengths of the relatively new Wunderman Thompson dynamic, following the merger of the two networks at the end of 2018. “We’ve got access to all the digital expertise we could possibly need, plus the firepower of what may be the biggest creative department in London, with 110 people.”, Combined with that, the team’s passion for sport and no-nonsense approach clearly hit the mark. CATEGORY: BRAND: I arrived at the agency for my chat with creative directors Christopher McKee and Richard Morgan drenched and somewhat miserable after being caught in a torrential downpour. They are Wunderman Thompson UK and its client BT Sport. ADVERTISER: Burger King, AGENCY: CATEGORY: A-List looks salon - A-List sports & rec. Media All rights reserved. But they were about to have company. Packaging Design BT Sport really bought into that ‘creative first’ mentality.”, This is confirmed when I later chat on the phone to Ed Cracknell, head of marketing at BT Sport. Gold Restaurants, Bars & Cafés Their attitude is symbolised by the fact that they put everything up on the wall, so when you’re with them you can get straight into the ideas, the conversation. AWARD: Rethink Communications Inc. - The Secret of High School Girls,” won the Gold award in both the “Online Campaigns - Luxury” and “Direction ＆ Cinematography” categories, as well as the Grand Prix Film award, which was chosen from the Gold award winners in all categories. Search the world's information, including webpages, images, videos and more. Leonard Cohen is made a Companion of the Order of Canada, Canada's highest honour. Our creative duo, Chris Mckee & Richard Morgan have rightly found their place on Business, but we still hadn’t been officially told, “High School Girl – including getting married – watch. 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